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Search Engine Optimization is a series of processes carried out systematically to adapt the work site in accordance with the mechanisms and factors perangkingan search engine algorithms. SEO is aimed at improving the volume and quality of traffic through search engines to your website. In SEO, there are two methods that should be applied to the on-page optimization (optimization internally) and off-page optimization (optimization externally).On-Page Optimization
Getting a good ranking on the search engines today is not an easy thing. With growing algorithm, the search engine is getting smarter every day, and now it takes more than a good item to surpass our competitors in the search engines. On page optimization is the first step of SEO which every web site managers are required to master it. To learn and implement these techniques also did not take long.
This technique is very important because the on page optimization are not only able to increase the ranking of the search results but also gives the overall picture of the content of the website to search engine users. The following are techniques that are implemented in the on page optimization.
Title Optimization
Title tag is one of the most important elements of on page optimization. Title tag gives a brief description of the content to make it easier to identify visitors the information they are looking for. Title tag is the first thing shown and indexed by search engines, so the technique is very important to note.
Some important things that should be included in the title:
Your Name / Business Name / Site Name: The vast majority of search engine users to search by name or brand. So it's important to put the brand identity on the title.
Keywords: Where do optimization on a particular keyword, it would be better if put in the title tag. Title tag represents the service or the content of a web site. So if we open a soccer jersey online store, you can enter keywords such as football jersey, cheap and complete, etc.. in the title tag. It is recommended not to use a lot of keywords to the title easily readable by humans and easily indexed search engines (eg Football Jersey Online, Cheap and Complete - Jerseybola.com)
Phone numbers can be contacted: The inclusion of phone numbers, web sites will look more professional and give the impression to the visitors about the authenticity of the business and support services provided. If the phone number is not included in the title, the alternative is to put the Meta Description that will provide nearly the same benefits.
Meta Tags Optimization
Meta Description to be things to watch in this technique. Meta Description contains a brief description of the site that gives the user an overview of the content of the web site or business carried on. When Meta Description shown in an interesting and relevant to the keyword-optimized, of course, will invite users to click a search engine and look for more information.
Some important things that should be included in the Meta Description:
Include Selling Point: Telling the user what they want to search through Meta Description on the website. For example, if we sell 'cheap web hosting' then enter a phrase such as "hosting starting at just $ 0.99" to generate more clicks and visitors because it matched the description given by the search performed by the user.
Keywords: Include some keywords will give you an advantage in Google's relevancy algorithm.
Telephone number: If not included in the title, the phone number can be entered in the Meta Description. In the search engine users that have Skype on their system, all of the numbers listed on the browser will be clickable. So basically, if our phone number displayed on the Meta Description some customers may prefer to contact us directly rather than through the web site.
Important HTML Tags
Needed emphasis on internal optimization on some parts of the content that is intended to attract the attention of visitors. There are some html tags that can be implemented on this technique, some of which [h1] [h2] [h3], Bold [Strong], Italic [em] etc.. Usually html tags are used to demonstrate or clarify an important part of content.
Header Elements:
Header 1: Header 1 should be used to determine the most important part of the web site pages. Usually used for the site title or title text.
Header 2 & 3: Header 2 and 3 can be used for page title / content or important part of the web page. Separating your content with headers is a good practice because it makes the site easier to read and easier to navigate.
Text Styles:
Bold: Thickening or bold (eg [strong]) can be performed on certain keywords that are considered important. Too much to use it will result in punishment from the search engine algorithms.
Italic: Tag [em] is used to display keywords in italic format.
Quote: Very useful when we are quoting someone.
Keyword Optimization & Synonims
Content on the website needs to be optimized so that it can provide the best results for the search engines and visitors. Use keywords too much will cause the content hard to read. Therefore we need a balanced composition between keywords and content.
The essential elements of Keyword Optimization:
Research: Need to do proper research before choosing the keywords that will be used. There are many free tools available to help us in doing keyword research. Some of them are: SEOBook Keyword Suggestion Tool, Google Adwords Keyword Tool and the Overture Keyword Tool.
Keyword Density: The need to set the appropriate keyword density in the content so that it helps the search engines to determine the optimized web site pages are related and relevant to the selected keywords.
Synonims & Related Keywords: Some webmasters choose to use a synonym instead of keyword density, because the content will look more natural and certainly helps in SEO.
Long Tail Keywords: Using long tail keywords to be optimized is relatively easy to get good rankings. When doing keyword research, make sure that we get a good long tail keywords. In addition, we can also add some common words such as 'best', 'free', 'cheapest' and so on. along with keywords that obtained when the study and at the end we might get some good long tail keywords.
Link Optimization
It is important for optimizing the internal and external links that further accelerate the indexed content for the search engines as well as provide better navigation for web site visitors.
An important element of Link Optimization:
Use Anchor Text is good if we provide links to other web sites. By including appropriate keywords in the anchor text of outbound links that are made will have a 'relevant meaning' and more valuable.
Internal Link Structure nice and clean with the use of an appropriate anchor text will help in SEO. For example, "Credit Card Application" anchor text is better than the "click here".
When using CMS, it is advisable to use permalinks. In this way, keyword or title of the content will be on the link and it is certainly better in the eyes of search engines.
Image Optimization
If the website has lots of pictures, ate required optimization because search engines can not read images. It would be very easy for humans to read and interpret the meaning of an image. But for web crawlers, the whole process is very different interpretation. Spiders can only read text, not images. For that needs to be given some special tags on the images are intended to facilitate search engine to interpret.
Some important elements of Image Optimization:
Alt text: ALT text or Alternate Text is the text that is used to provide a description of the image. Text can be entered keywords that match the content.
File name: Using the naming will have a better sense of SEO, for example, the name "Sooyoung-snsd-concert.jpg" better than "DSC238097.jpg". It is advisable to give naming the same or similar images with ALT text.
Image Title: The title tag is used in the image, it will show the title as tool tip when the user moves the mouse over the image. Sample images tagged with title: [img src = "http://artiskorea.web.id/sooyoung-snsd-concert-2012.jpg" alt = "image description" title = "Image title"]
Image Linking: Links leading to the picture would be better optimized by the use of keywords in the link text images. For example: the use of the phrase "see SNSD Sooyoung" instead of "Click here to see" as the anchor text.
